With extensive experience in Corporate Affairs / Public Relations, Sheryl currently works as Corporate Affairs Manager for Amway UK/Ireland , the number one global leader in Direct Selling, a business that advocates advancing entrepreneurship.
Sheryl is committed to supporting the company’s values and visions and promoting the importance of entrepreneurialism in today’s modern world, in addition to making a difference in our communities, a philosophy that is strongly rooted in Amway’s values.
Sheryl is a representative member of the Public Relations Consultants Association (PRCA) and represented the 2012 judging panel of the PRCA Awards. Now firmly positioned as the PR industry awards, the awards showcase the best PR campaigns and the ‘crème de la crème’ of what the industry has to offer.
Heading up Britain’s Top Real Role Model for the last four years, Sheryl recognises the importance to showcase real role models in today’s celebrity obsessed culture. “As a society, we are quick to look at celebrities and their lifestyles and desire what they have, regardless of why they are famous or whether they are really ‘inspirational’. This campaign is about looking at REAL people – someone to aspire to in real life. This is our opportunity to look to enterprise and provide potential entrepreneurs with an opportunity.
With the 2014 campaign focused on female enterprise, it is clear that the gender debate doesn’t lose its significance from decade to decade. It is a topic that’s clearly on the agenda of political, economic and social interest agendas.”
Enterprise / self-employment already enjoys a high reputation throughout Europe and according to the Amway European Entrepreneurship Report 2013, it’s going to gain more importance in the near future. Strengthening entrepreneurship contributes to economic growth and wealth in the UK and improving education and creating mentoring programmes are only some of many initiatives to reduce the fear of failure.
